Why do we remember some company names and forget others?
In case you have a large enough marketing budget it is possible to buy mountains of advertisements to pound a company name to the minds of your customers, repeating the name over-and-over. (This works for even for some of the worst business names.)
However, there’s a better method. Save your cash and create a name for the company that clients may want to remember.
Avoid Boring. The key to a memorable name is to create a name that’s intriguing and connects with your client on a psychological level. Even though you can select a name that describes what your company does, consider a name that evokes emotion. Emotional reactions are tough to forget.
Names which are short in length – generally fewer than 12 characters – are only simpler to remember. (Quick test – can you think of a company name within 12 letters? ) ) Stay away from funky and”smart” spellings. The most memorable names are simple to spell and easy to pronounce. Don’t over complicate things – keep it simple.
Believe Outside-the-Box. Do not limit yourself to the naming traditions in your niche or industry. Should you decide on a name in line with all your competitors you are not standing out, you are telling them that you’re just one in the audience.
Communicate One Idea Certainly. A fantastic name should not get muddled in attempting to communicate too many ideas. FL business name search Describe your company’s area of core competitive advantage and work to come up with a name which communicates this advantage in a powerful way.
Domain Acquisition. It’s one less thing they must remember. Your customers will also expect your domain name to meet your company name. So Nike must have as their primary domain name Nike.com – not Nike.org, Nike.info, Nike NikeUSA.com, or NikeShoes.com. If you can not get the exact-match. Com domain, proceed to a new name.
Legal Ownership. A memorable name is of no use if you can’t use it. So you are going to want to devote time to carry out the requisite hunts ensuring that you can legal utilize the name. Start by performing a simple Google search and see what comes up. You might even search the US Patent & Trademark Office database of registered marks for free. It’s a great place to get started.
Brainstorm ideas with your key organizational stakeholders and develop a list of possible names that match your unique program. The time spent making the ideal name at the onset of your business will pay dividends in years to come.