Chief among the specialized skills that your business should outsource, you ought to outsource SEO content writing.
Writing SEO content is just a specialization that marries insight from two important areas: the way the human psyche works, and how search engines crawl. Quite simply, the science of keyword analysis applied to the art of human communication.
SEO content development is more important than ever
This has been maligned and misunderstood as trying to “game” search engines, but can it be really an evil word, “SEO”? No.
Based on the Wikipedia SEO content definition:
Se optimization (SEO) is the method of affecting the visibility of an internet site or even a web site in a research engine’s “natural” or un-paid (“organic”) search results. Generally, the earlier (or higher ranked on the search results page), and more frequently a niche site appears in the search results list, the more visitors it will receive from the search engine’s users.
As long as you will find search engines, content will have to be optimized for search engines. As search engines be more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for people all.
Now – a lot more than before Google’s revolutionary algorithm changes of recent months – our odds of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our se results pages have already been flushed away. However you still do need certainly to know how search engines “think”, if you intend to score well using them and attract more traffic to your websites.
Is “outsource” an evil word, then?
Since seo content writing is such an important and specialized skill, can it be an error to outsource it?
Yes – in the event that you outsource such crucial work to a part-timer training of his parents’bedroom halfway round the world. But when you hire a specialist to provide a well-defined product in to a well honed workflow: No, it’s definitely no mistake.
Outsourcing can open up a whole world of talent at your disposal, for a portion of the cost of traditional employment. And because of the net, you are able to quickly and easily make the most of the global outsourcing company boom.
It was once that you may just write keyword rich content and rank well
Guess what happens those seem like:
“Dog training trainers are usually looking to discover the best dog training resources they are able to find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your puppy training needs at our dog training website.”
Not only is copy that way annoying as heck to learn, however it now gets penalised by Google’s algorithms.
Google is definitely looking to get its se to think a lot more like a human – maybe one day it will, and “SEO content” will simply be called “content “.But until that day comes, if ever, SEO can be an important importance of all businesses online.
- Keyword stuffing is dead.
- Indiscriminate backlinking is dead.
- Deceptive methods are dead.
- But SEO is alive and kicking harder than ever, especially with LSI.
LSI isn’t a drug, but it is a cure.
Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to determine the general theme of a human body of copy, the way people normally talk.
So, rather than ranking articles centered on keywords, Google now ranks articles for using the main element phrases that real people use if they talk about confirmed subject.
This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – since it uses the actual phrases a real person would use.
3 reasoned explanations why you’ll need outsourced content:
1. It keeps your content writing fresh
Writing new SEO content on a typical basis is no easy task, but a passionate SEO Content Writer can provide you with fresh SEO copy regularly, no problem.
2. Content writing for social media marketing went SEO as well
Social networking marketing begins with solid SEO content. How so? You would like individuals to tweet, like, share and otherwise upvote your content. Which they are able to only do if:
- Your content is great and
- They can find your great content
A great SEO Content Writer hits both targets.
This goes for content writing for Facebook, Google+, blogs – everything.
3. Premium content is even central to video – which is skyrocketing in importance
Videos derive from scripts and introduced by copy on website pages, whether your own personal or on YouTube. This copy must certanly be SEO copy.
What do you want to successfully outsource?
1. A well-defined workflow, eg, an internet site into that you simply simply plug and play solid content
2. A willingness to benefit from an environment of top talent – not merely what are available in your particular geographical location
3. Expert SEO Content Writers who are well versed using what works in SEO today
There is a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s se algorithms, whereas general writing is not.
Additionally, for English content, you intend to make sure that you hire English-speaking writers. Native English-speaking writers can offer you an advantage that non-native speakers can’t.
Sidebar: Have you been a Web design or SEO agency?
Would you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.
Let’s say that you give you a complete marketing solution for online. This might include web site content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each one of these roles: a designer for the website design, a webmaster to deal with the hosting, a marketer to oversee the advertising campaigns and an author to provide copy for the Web assets.
It pays to have a dedicated professional in each role; with outsourced SEO services, you are able to afford to hire a passionate SEO Content Writer, not merely general purpose writers.