When you yourself have SEO on your brain and are searching for an SEO professional then it is very important to make sure that you obtain the correct solution, the first time. Like any service enquiry, you need to a) communicate clearly what you need and b) ensure that you understand what services are increasingly being offered, and what the expected results will be for the price. In a nutshell you need to ensure that both parties have exactly the same expectations. “Website top of Google” is a vague comment to be made by either yourself or your supplier. “To rank on the first page of the Google search results for [phrase X]” is a lot better: it is clear and can form an excellent objective for the SEO work about to be undertaken. Nevertheless you have to be careful here too: if your potential SEO professional starts making guarantees about Google rankings, then that’s not good. Google itself states that no-one can guarantee rankings in the Google search results. Identifying the keywords for that you simply want your website to rank in the Google search results is important and this list should be agreed by both parties. It now is easier to acquire a website ranking well on Google for more specific, targeted phrases (e.g. “seo sunshine coast”) than more generic phrases (such as “SEO“). As well as this you can find a number of technical aspects about your website that make your website more “friendly” to Google, and easier for the SEO supplier to optimise. These are things that should be discussed and understood ahead of getting started with the se optimisation of one’s website. Some tips about what I would recommend you see and discuss with prospective SEO suppliers, during those crucial discussion stages.
Tips on how to help your SEO Supplier Do do you know what the phrases you’ll need to rank highly on Google for are? Or do you really need your SEO professional to find this out for you? Your SEO professional will have a number of specialised tools available which allow him or her to research what keyphrases your target market actually uses on search engines to find your services and products. These phrases often differ from the people you may intuitively consider, because you’re thinking from your own perspective as the vendor, you naturally use terminology and jargon linked to your industry, and generally speaking it may be difficult for you yourself to really put yourself in the shoes of one’s potential customer. However your SEO professional will welcome your applying for grants what keyphrases to start with, and will have the ability to research and develop a pool of keywords for that you simply need your website to rank well on Google. Also look at your competitors and see what keyphrases they use, or are found to be ranking well on Google for, and generate a list. Provide these lists and ideas to your SEO supplier. Describe your target market to your SEO Professional. Who/what are they (demographics) and where are they (geographic targeting)? This will determine the terminology, grammar and phrases etc to be used on your website and the correct phrases to be included in the SEO (e.g. “optimised” in UK, Vs “optimized” in US). It will also help your SEO professional when he or she comes to formally telling Google where to geographically target your website. Let your SEO professional see your website’s Content Management System (CMS – the region that you login to, to handle your website) so an assessment could be made regarding how SEO (or Google) friendly your website is. If some crucial SEO requirement is not possible with your current CMS then this is best identified early, and sometimes a rebuild of the website could be recommended as of this time. Where is your website hosted, and who by? The physical location of the servers upon which your website is hosted could be determined by Google and used to a target your website in the country-specific search results (i.e. “pages from [country]”). There are a number of other factors that contribute to the, but it is important info that you need to share with your SEO professional. It is also important to make sure that your website isn’t hosted in a “bad neighbourhood “.This can be with a webhosting provider or on servers that also hosts low quality, or dodgy websites such as for example spam sites, or link farms. Being related to these kind of website could be detrimental to your success on Google. What domain names point to your website? Do you have just the one, or exist several domain names pointed to your website? If there are many domain names for your site and the management of the isn’t done properly then Google may impose a penalty against a number of of the domain names. The reason being Google needless to say doesn’t wish to be displaying multiple copies of exactly the same website or webpages in the search results (called duplicate content). Have any Search Engine Optimisation (SEO) activities been undertaken on your own website previously? Importantly have some of those “submit your website to many search engines for cheap/free” – type of things been done for your website by you or anyone else? These are frowned upon by Google and if penalties have now been imposed or the website held back on Google because of them, then that produces your SEO Professional’s job much harder, and results more difficult to achieve.
The thing you need to ask your SEO supplier You will want to ensure that you hire a moral SEO Professional who will undertake only proper and above board SEO work on your website. Unethical or bad SEO work, where efforts are created to unnaturally or falsely raise the success of one’s website on the Google search results are absolutely frowned upon by Google ultimately causing penalties, or worst-case-scenario, being banned from Google. That is very difficult to recover from and in worst cases the domain name needs to be abandoned. These practices include buying link, participating in link farms, cloaking domain names, making text on your own webpages visible to Google only and creating other content for Google only, and not humans. As with suppliers of any service you need to ask your potential SEO supplier for references. Try to find SEO testimonials on their website and check them, and actually ring these clients and verify the success of the work your potential supplier has done. Ask your supplier for a set of activities they will undertake included in the SEO of one’s website and check that no unethical activities are included. If in doubt ask me. When they subscribe to an SEO code of ethics of some sort, then that’s desirable as well. Discussion along these lines between you and your SEO Professional ahead of undertaking SEO work can definitely help to guarantee the smooth running of one’s SEO programme, and the achievement of agreed goals. Regular progress updates, or questions from your own SEO supplier donate to your understanding of the work achieved and is valuable, as can be your considered response to questions and feedback when requested. A fruitful SEO solution is one where in actuality the SEO supplier and the client work together.