In search engine optimization (SEO), one of the very most important things to do is acquire backlinks. Backlinks are merely inbound links from other websites to your website. They are important for several reasons, but did you know that backlinks can serve different purposes? Below I will discuss probably the most important purposes for acquiring backlinks.
Often people are so focused on how best to obtain one-way links to be able to boost a site’s Page Rank (PR) which they forget an extremely important purpose behind the backlink. Indexing frequency relates to how often a search engine spider visits a site. The only proven method for creating more frequent visits by spiders is to possess lots of inbound links. Since many people know, the search engines arrived at your site by following links from other sites. The more links you’ve coming from other sites , the more often they’ll come. Therefore, in relation to indexing frequency, the more total links you have the more usually the spiders will come. What this implies is that there’s still reason to have as many “whatever” links as possible get backlinks They don’t have to be related, or one-way. Unrelated reciprocal links which can be’follow-able’will serve this purpose well. That is not to say this really is all that’s necessary to do. (SIDEBAR – Look out for no-follow links. They are useless because the SE spider won’t follow it. It serves no purpose for SEO. Always maintain your listing of links and watch those that CHANGE to no-follow later. Here is the new trick; offer do-follow links at first, then change them to no-follow later.)
This concept is usually misunderstood. Google is the only real search engine for which page rank matters at all. The main element thing to know is that Page Rank has little related to where the site will rank on the Search Engine Results Pages (SERPs). It is rather a cumulative ranking predicated on other sites that connect to your site. Page Rank affects page rank. The more higher-page-rank sites link for your requirements, the bigger your page rank can get. But… what exactly? This doesn’t directly impact your SERPs. However, to construct page rank you will need to get quality one-way links which have high page rank. So because of this purpose , specifically targeted links are necessary.
For the last two purposes, related content is not to important. It is, however, extremely important in relation to SERPs. It has related to where your site ranks in the search engine for specific keywords. It is the ultimate goal of SEO in the first place. Having good links from sites with related content affects SERPs more than anything else regarding linking. Having one-way, contextual links work best because of this purpose. A link coming from an “Authority” site of related content is supreme. Never mind all those offers to submit you to 1200 directories, or get 1000 blog comments and social bookmarks for you. That type of rubbish “may” help with indexing-frequency, but certainly not SERPs. Only high quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are definitely difficult to have, but only some of these may produce a great difference.
So, when evaluating your SEO link campaign, you’ve to recognize that you can certainly do several things so long as you realize the purpose of everything you are doing. Acquiring lots of random directory links and reciprocal links increases spider visits. Seeking out high Page Rank sites will help improve your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites will help improve your SERPs. That’s all there is to it; easy, right? Not really.